People Can Fly - "Signets"
First out of three branding videos for a major AAA games development studio - People Can Fly.
"Spread your wings Aviator"
“Signets” abstractly captures the essence of the PCF’s heritage and ambitious plans while referencing to the company’s famous symbol -
the Aviator.
Whole film is divided into two visually separate layers. The first, main layer is 3d renders that guide the viewer through the main story of the movie.
The second layer consist 2d geometric elements, lots of typography that complete the story and give it a more of a music video feel. The layers interpenetrate and blend symbolising the mix of the real and digital worlds that constantly accompany in life of People Can Fly.
Process
CLIENT
People Can Fly
DESIGN & DIRECTION
Abra.Network
CREATIVE DIRECTION
Kamil Kucharczyk
CREATIVE DIRECTION
Kamil Kucharczyk
Music & SFX
Zeppy Zep
Network
Aviator sculpture - Radek Brzozowski
